What does "patron engagement" mean in the context of a library?

In the context of a library, "patron engagement" refers to the strategies and actions taken to involve library users in services and programs. This concept encompasses various activities aimed at fostering a sense of community among patrons, encouraging participation in library events, and enhancing the overall user experience. Effective patron engagement can include outreach programs, workshops, reading challenges, and social media interactions, all designed to make patrons feel more connected to the library and its resources.

When libraries actively engage patrons, they not only promote the use of library materials and services but also build a loyal user base. This relationship is vital for libraries as it can lead to increased attendance at programs, greater utilization of resources, and ultimately a stronger library community.